The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

Review

EVERYONE IS LYING TO YOU. If you are trying to start a business and tell people your idea, this is a fact. These lies, well-intentioned, will lead you astray. For an entrepreneur, this book is pure, valuable content with specific examples and pitfalls I've seen people(myself included) fall into. It's one thing to not know about business or industry, but it's another thing to think you know something. Bad interviews create this horrible outcome. I thought I could get by on a summary of this book but just read it.